Our Story
We got tired of bad tans. So we made a good one.
Every self-tanner on the shelf had the same problem: pick your poison. Orange finish. Chemical smell. Ingredient list that reads like a chemistry exam. Streaks that make you look like a zebra at the beach.
Australian Glow exists because founder Liz Agresta refused to keep choosing between "looks good" and "is good." Two years with Australian cosmetic chemists later, the tan she actually wanted existed. Clean. Vegan. Cruelty-free. A colour that looks like skin, not a Cheeto.
From a kitchen table to 2,000+ stores.
Now in Priceline, Big W, Nordstrom, and Amazon. 4,500+ five-star reviews and counting. Not bad for a brand that started with one frustrated woman and a very strong opinion about orange.
What we actually care about
(Not in a corporate-values-poster way. In a we-will-die-on-this-hill way.)
Radical transparency
Every ingredient listed. Every one explained. If we can't tell you what it does, it doesn't go in the bottle.
Every skin tone
Our shades are built for fair to deep and everything between. Not one "universal" shade and a prayer.
Obsessive quality
Every batch tested before it leaves our Australian facility. We're pickier about our tan than you are. (And that's saying something.)
The Glow Fam
50,000+ humans who trust us with their skin. We take that seriously. They also send us very good memes.
Where we're headed
New products in the lab. New countries on the map. Same obsession with making clean self-tanning the standard, not the exception. We're just getting started — and honestly, we're having a very good time.
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